Welcome to the fast-moving and rapidly changing world of cannabis growth and consumption in the US. Many cannabis companies, especially publicly trading ones such as Curaleaf (OTC: CURLF), Aurora (NASDAQ: ACB), Cronos (NASDAQ: CRON), Trulieve (OTC: TCNNF), and GreenThumb(OTC: GTBIF), have entered the domestic cannabis market with a vengeance, showing some success in the initial phases of market development.
The cannabis market has been bubbling under for decades and is now exhibiting exceptional growth rates. Nationwide legalization is advancing steadily, public acceptance has reached 76%, and the market is expected to snowball to $98 Billion by 2026, exhibiting a CAGR of 32.9% in the forecast period 2019 to 2026.
Most of the dominating cannabis companies in the US and Canada have established large operations and compete via high acreage capacity indoor and outdoor operations attempting to produce as much cannabis per square foot as possible. However, with a maturing market and a shortage of retail outlets, especially in California, this approach has not necessarily shown the success that some investors expected. Not only does this approach require large amounts of capital investment, but it often results in a mass-produced, commodified product and can create expectations for revenue and profit that may be difficult to meet. […]