FSM SOLUTION
We built a custom cross-device identity index and cannabis regulation compliance campaign that included:
- Demographic targeting: (A21+)
- GEO Targeting: Illinois
- Custom Audience Segments from FS.M and 3rd party audiences, LGBTQ+ & Pride audiences, Alcohol Consumers
- Look-a-like modeling to expand reach
CTR
0.18%
0.18%
UNIQUE REACH
2,296,372
VIEWABILITY
79%
79%
VIDEO COMPLETION
99%
99%
LENGTH
2 months
TOTAL IMPRESSIONS
5,935,109
CHANNELS/CREATIVE
Display: Desktop, Tablet, and Mobile; Video :06 and :15 seconds Pre-roll & OTT/CTV