FSM SOLUTION
We built a custom cross-device identity index and cannabis regulation compliance campaign that included:
- Demographic targeting: (A21+)
- GEO Targeting: Illinois
- Custom Audience Segments from FS.M and 3rd party audiences
- Look-a-like modeling to analyze consumer behavior for those engaged with brand site and from 3p segments
- Direct Buys of High Impact Placements With Major Publishers such as Conde Nast, Business Insider and Penske
- App Ownership Targeting (reach consumers with Weedmaps and Leafly apps on their phones)
- Endemic Keyword Audiences to target consumers on sites with articles discussing cannabis
- Geo-Conquesting to target consumers and employees seen at the 10 competitive dispensaries
- Contextual Alignment: Lifestyle, Travel, and Entertainment
CTR
.21%
.21%
UNIQUE REACH
7,599,824
7,599,824
VIDEO COMPLETION RATE
98.41%
98.41%
LENGTH
3 months
TOTAL IMPRESSIONS
17,489,491
CHANNELS/CREATIVE
Display: Desktop, Tablet, and Mobile; Video :06 and :15 seconds Pre-roll & CTV
