FSM SOLUTION
We built a custom cross-device identity index and cannabis regulation compliance campaign that included:
- Demographic targeting: (A21+)
- DMA Targeting: Illinois & California
- Custom Audience Segments from FS.M and 3rd party audiences
- Look-a-like modeling to model known product purchaser’s behavior via 1p data and bring them into the funnel.
- Competitor Conquesting: Target consumers seen at competitor dispensaries (list provided by client)
- Geo-Farming: to target consumers and employees seen at client owned dispensaries to get them to buy their brand.
CTR
0.18%
0.18%
UNIQUE REACH
1,328,440
1,328,440
CPA
$8.12
$8.12
LENGTH
4 months
TOTAL IMPRESSIONS
8,785,074
CHANNELS/CREATIVE
Display – Desktop, Tablet, and Mobile
