FSM SOLUTION
We built a custom cross-device identity index and cannabis regulation compliance campaign that included:
- Demographic targeting: (A21+)
- DMA Targeting: Illinois & California for 1 Month
- Custom Audience Segments from FS.M and 3rd party audiences
- Look-a-like modeling to analyze Cresco Cannabis purchaser’s behavior via 1p data
- Competitor Conquesting: targeting Competitors List provided by Cresco
- Geo-Conquesting: to target consumers and employees seen at Sunnyside dispensaries
CTR
0.12%
0.12%
UNIQUE REACH
1,544,331
1,544,331
CPA
$9.21
$9.21
LENGTH
4 weeks
TOTAL IMPRESSIONS
8,227,935
CHANNELS/CREATIVE
Display – Desktop, Tablet, and Mobile