FSM SOLUTION
We built a custom cross-device identity index and cannabis regulation compliance campaign that included:
- Demographic targeting: (A21+)
- DMA Targeting: Illinois
- Custom Audience Segments from FS.M and 3rd party audiences
- Look-a-like modeling to analyze Good News purchaser’s behavior via 1p data
- Competitor Conquesting: targeting Competitors List provided by Good News
- Geo-Conquesting to target consumers and employees seen at Sunnyside dispensaries
CTR
0.09%
0.09%
UNIQUE REACH
1,349,434
1,349,434
CPA
$9.63
$9.63
LENGTH
2 months
TOTAL IMPRESSIONS
8,122,967
CHANNELS/CREATIVE
Display – Desktop, Tablet, and Mobile