FlowerShop helps the world discover cannabis.

To discover cannabis is to recognize our complex history, and pursue an end to injustice by lifting up victims of the war on weed with the freedoms that legalization presents. The cannabis industry is ripe with opportunity … for some. At FlowerShop, we will 

push this rising tide to raise ALL ships. We’re on a mission to strengthen our industry through equity, and unlock economic empowerment for those trapped by outdated policy. We will lead with, and be led by, justice for all.

Advocate for real
change in cannabis.

Seeds of Change explores the lack of Black ownership in the
cannabis industry, and how states can legalize with equity in

Seeds of Change

Legalize cannabis for everyone

Seun Adedeji

Owner. Mentor. Entrepreneur.

I'm very in tune with
my purpose.

Black owner-operator Seun Adedeji provides perspective on
opening a dispensary in America by sharing his personal

Spotlight: Black cannabis

Find Black owned or operated stores near (change)
We don’t see any Black owned stores in your area, and that’s a problem.
As we work on this in our company and in our industry, read best-in-class
journalism exploring social justice in cannabis.

There’s work to do

Everybody is needed. Everyone has a role.

Get involved

Last Prisoner Project

Get informed

Knowledge is power

Talk the talk

There’s a lot of jargon on the road to equity and justice. Here’s a quick hit of words we’re hearing and why they matter.

Equity and equality

They aren’t the same but they have something in common: Each needs greater representation in cannabis.


Equity supports people differently depending on
need, with an eye on proportional representation
(race, gender, and more), to achieve greater fairness



Equality treats everyone the same regardless of
need. An important difference in cannabis is that
without equity first, we will not find equality.


Uplifting stories highlighting Black voices in cannabis. Read more >