OUR MISSION
FlowerShop helps the world discover cannabis.
To discover cannabis is to recognize our complex history, and pursue an end to injustice by lifting up victims of the war on weed with the freedoms that legalization presents. The cannabis industry is ripe with opportunity … for some. At FlowerShop, we will
push this rising tide to raise ALL ships. We’re on a mission to strengthen our industry through equity, and unlock economic empowerment for those trapped by outdated policy. We will lead with, and be led by, justice for all.
Advocate for real
change in cannabis.
cannabis industry, and how states can legalize with equity in
mind.
Seeds of Change
Legalize cannabis for everyone
Seun Adedeji
Owner. Mentor. Entrepreneur.
I'm very in tune with
my purpose.
opening a dispensary in America by sharing his personal
journey.
Spotlight: Black cannabis
As we work on this in our company and in our industry, read best-in-class
journalism exploring social justice in cannabis.
There’s work to do
Everybody is needed. Everyone has a role.
Get involved
Last Prisoner Project
Get informed
Knowledge is power
Talk the talk
There’s a lot of jargon on the road to equity and justice. Here’s a quick hit of words we’re hearing and why they matter.
Equity and equality
They aren’t the same but they have something in common: Each needs greater representation in cannabis.
Equity
need, with an eye on proportional representation
(race, gender, and more), to achieve greater fairness
overall.
vs
Equality
need. An important difference in cannabis is that
without equity first, we will not find equality.
Lumen
Uplifting stories highlighting Black voices in cannabis. Read more >