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Conversion tracking allows you to assess the effectiveness of your advertising campaigns by tracking the actions taken by people after interacting with your ads. These conversion events not only allow you to report on campaign performance, but can also be used to improve ad targeting and optimization.
We have recently made a series of improvements to our conversion measurement products including:
These updates should not negatively impact existing measurement or campaign performance, but we recommend using the latest pixel for the best results.
The FlowerShop Media Tracking Library is a tiny piece of JavaScript code that gives you the tracking capability.
It is required to add the following code snippet on every page that needs to be tracked. It is strongly recommended to place it near the top of the <head> tag and before any other scripts or styles.
<!– FlowerShop Media Tags –>
<script> (function(t,r,a,c,k){t[k]=t[”]=t[”]||(function(){ s=r.createElement(a);s.async=true;s.defer=true; s.src=’https://tracking.flowershop.media/tags/’+c; h=r.querySelector(a);h.parentNode.insertBefore(s,h); return function(){(t[”].q=t[”].q||[]).push(arguments);}})() })(window,document,’script’,’kcIURQ6MO7Kjm’,’_fsm’); </script>
<!– End of FlowerShop Media Tags –>
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