Resources to inspire new ideas and better performance. #resource_library
june, 2025
Resources
Targeting the Right Users: The Importance of Audience Segments
Targeting the right audience is essential to the success of any marketing campaign, as it allows you to reach potential customers who are interested
Reach your cannabis customers with native advertising
Native advertising is an effective way for advertisers to deliver targeted and personalized advertising to consumers in a non-intrusive way
Reaching a wider cannabis audience with CTV
Connected TV (CTV) advertising allows advertisers to reach consumers through their internet-connected television devices, such as smart TVs, streaming devices, and gaming consoles. This
Control vs. Exposed, measuring the results of your cannabis advertising
Measuring the impact of your cannabis advertising is an essential part of calculating your marketing return on investment (ROI). One way to do this
A people-based approach to cross-device targeting
Cross-device ad targeting is a digital advertising strategy that allows marketers to reach the same user across their different devices, such as smartphones, connected
Make contextual targeting key to your cannabis brand’s success
Cannabis advertising can be a complex and challenging landscape due to the various laws and regulations surrounding the industry. However, contextual targeting is an
How adding audio ads can boost your cannabis advertising campaign
Cannabis advertising can be a challenging landscape due to the various laws and regulations surrounding the industry. However, programmatic audio advertising offers a unique
Focus on the customer journey to drive conversions
The customer journey is a valuable resource for cannabis advertisers looking to gain insights into their campaigns and optimize their efforts to drive conversions.
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Targeting the Right Users: The Importance of Audience Segments
Targeting the right audience is essential to the success of any marketing campaign, as it allows you to reach potential customers
Reach your cannabis customers with native advertising
Native advertising is an effective way for advertisers to deliver targeted and personalized advertising to consumers in a non-intrusive way
Reaching a wider cannabis audience with CTV
Connected TV (CTV) advertising allows advertisers to reach consumers through their internet-connected television devices, such as smart TVs, streaming devices, and
Control vs. Exposed, measuring the results of your cannabis advertising
Measuring the impact of your cannabis advertising is an essential part of calculating your marketing return on investment (ROI). One way
A people-based approach to cross-device targeting
Cross-device ad targeting is a digital advertising strategy that allows marketers to reach the same user across their different devices, such
Make contextual targeting key to your cannabis brand’s success
Cannabis advertising can be a complex and challenging landscape due to the various laws and regulations surrounding the industry. However, contextual
How adding audio ads can boost your cannabis advertising campaign
Cannabis advertising can be a challenging landscape due to the various laws and regulations surrounding the industry. However, programmatic audio advertising
Focus on the customer journey to drive conversions
The customer journey is a valuable resource for cannabis advertisers looking to gain insights into their campaigns and optimize their efforts
