Reaching a wider cannabis audience with CTV

Connected TV (CTV) advertising allows advertisers to reach consumers through their internet-connected television devices, such as smart TVs, streaming devices, and gaming consoles. This type of advertising offers a number of benefits compared to traditional television advertising. One major benefit of CTV advertising is its ability to reach a wider audience. With the proliferation of […]

Control vs. Exposed, measuring the results of your cannabis advertising

Measuring the impact of your cannabis advertising is an essential part of calculating your marketing return on investment (ROI). One way to do this is through the use of incrementality. Incrementality involves comparing the results of a group of people who were shown an ad to a control group that did not see the ad. […]

A people-based approach to cross-device targeting

Cross-device ad targeting is a digital advertising strategy that allows marketers to reach the same user across their different devices, such as smartphones, connected TVs, laptops, and more. With the increasing number of smart devices in homes and the amount of time people spend using them, it is important for advertisers to be able to […]

Make contextual targeting key to your cannabis brand’s success

Cannabis advertising can be a complex and challenging landscape due to the various laws and regulations surrounding the industry. However, contextual targeting is an innovative strategy that can help cannabis brands reach their target audience in a highly effective and compliant way. Contextual targeting allows cannabis brands to target online shoppers based on the content […]

How adding audio ads can boost your cannabis advertising campaign

Cannabis advertising can be a challenging landscape due to the various laws and regulations surrounding the industry. However, programmatic audio advertising offers a unique opportunity for cannabis brands to reach their target audience in a highly effective and compliant way. One of the main benefits of programmatic audio advertising is the ability to target specific […]

Focus on the customer journey to drive conversions

The customer journey is a valuable resource for cannabis advertisers looking to gain insights into their campaigns and optimize their efforts to drive conversions. By tracking important events such as purchases and form fills, users can see exactly when and where each conversion took place, and even view the exact domain where an ad was […]